In my view, Sicilian tailoring constitutes a third school of bespoke tailoring distinct from the two other well-known options - Savile Row and Naples. In a nutshell, Savile Row embodies sobriety and discretion in a jacket while Naples embodies exuberance (i.e. less structure). As a matter of attitude, Sicilian tailoring is more reserved than Naples but “smiles” a bit more than London. The result is a subtly different shape and silhouette of the Sicilian jacket and pants compared to their more familiar counterparts.

What accounts for these subtle nuances? Every single Sicilian tailor I have met is rooted in a specific place. Place grounds and integrates the tailor and his workshop. Place becomes inseparable from craft. This convergence of place and craft also helps paints a clear picture of what you’re wearing and why.

I think this authenticity is appealing to a certain type of person.

Because they are very localized and less known, Sicilian tailors also create a rarer product than London and Naples in terms of production output. The difference is an order of magnitude or more - hundreds as opposed to tens of thousands of suits per year.

Sicilian Reserve is trying to do something truly different from the bespoke norm. We are trying to offer affordability, preserve rarity and ensure continuity as long as it remains possible.